Business, Commercial, ToolsThe Swartz TeamAgora Downtown Market, Agora Market, candles, Create, Downtown Harrisonburg, Harrisonburg, Harrisonburg Virginia, HGTV, Houzz, marketing, Martha Stewart, Murrells Inlet, online sales, photography, product marketing, product photography, sales, Seadev, Shenandoah Valley, soy candles, The Isle Co, The Isle Co Candles, VirginiaComment

3 Ways to Boost Online Sales with Product Photography

Business, Commercial, ToolsThe Swartz TeamAgora Downtown Market, Agora Market, candles, Create, Downtown Harrisonburg, Harrisonburg, Harrisonburg Virginia, HGTV, Houzz, marketing, Martha Stewart, Murrells Inlet, online sales, photography, product marketing, product photography, sales, Seadev, Shenandoah Valley, soy candles, The Isle Co, The Isle Co Candles, VirginiaComment

Our clients at The Isle Co. just hit some major business milestones. First, they opened a brand new shop at the Agora Market in downtown Harrisonburg, Virginia.Second, they launched their redesigned website. It's gorgeous! The layout - courtesy of the Seadev team - incorporates lots of photos, video, and a convenient online storefront. You can explore it all here.The company is famous - seriously, they've been featured on HGTV, Houzz, and Martha Stewart! - for their candles. But, their smart strategies for using photographs can be replicated in all kinds of industries.Here are 3 effective ways they use images to support their online sales:

  1. They Show Products IN USE On Their Front Page: The Isle Co.'s candles are special because, once lit, their warm soy oil can be used as a lotion. The company helps online visitors understand this unique feature by putting a short video of it front and center on their website.This strategy is especially important because their product is so uncommon. Right away, potential customers see what makes The Isle Co.'s products distinctive, and have answers to questions about how to use them.
  2. They Reinforce Their Brand Through Images: Many people associate candles with relaxing spaces - a spa, a cozy living room, or maybe a claw-footed tub. Add lotion to a candle, and the association only grows stronger! The Isle Co.'s website leans into that intuitive style. It shows their candles alongside floral arrangements and in well-appointed kitchens. The opening video is shot on a couch in a warm and inviting home. By choosing photos that match the company's identity, The Isle Co. sends a clear message tailored for its ideal customer. 
  3. They Keep Their Storefront Uniform: The Isle Co. uses a variety of photos all over their website. They feature candles on tables and next to bathtubs; they show them lit and unlit. But, when it comes to their online shop, they stick to consistent, simple images. All of the soy tealight candles, for instance, are listed with near-identical product photos. Their fragrance labels are the only difference between them. This uniform imagery keep customers from getting confused at the purchasing stage and gives them confidence that they're choosing the correct candle.

If you're in the Shenandoah Valley or Murrells Inlet, SC, stop by one of The Isle Co.'s stores to see their products for yourself. And for more inspiring examples of how to use professional photography for the benefit of your business, keep reading here and here.