How to Market Real Estate with Photos: A Killer Portfolio

Every year, we shoot tens of thousands of photos for Kline May Realty. We love working with them for lots of reasons, but one of them is the excellent use they make of our images.Once they've commissioned photography, Kline May never just lets it sit. Instead, they use it everywhere from the MLS and printed fliers to Instagram, market reports, and their own TV show.All of those materials are great examples of how to market products and services to clients with photography. Click through and check them out!Today, though, we want to showcase one particular way that Kline May uses photography to sell real estate and impress clients: their luxury book.This magazine-style publication is filled to the brim with attractive photographs that show Kline May knows how to market properties. Here's one of our favorite elevated shots that made their 2016 issue:The Luxury Book includes agent headshots we've taken, thumbnail photos of sold properties, and gorgeous spreads for homes still on the market. It's beautiful, and informative.It's also really savvy marketing.The homes featured in the Book benefit from the exposure. The agents representing them look like skilled sales(wo)men. And Kline May shows that it's a highly professional company with the resources to put together an excellent campaign.We love seeing our photos put to such smart use. Thanks, Kline May!For more marketing inspiration, take a look at our tips for using stock photography to sell. And, stay tuned for our next Feature Friday. We'll shine the spotlight on a client's website that hits all the right visual notes. See you then!